You might think that the field of 3D hologram advertising sounds extremely futuristic, but in reality it’s starting to become at least somewhat common on the convention circuit. Organizations that visit maker spaces and hacker shows have been experimenting with this technology for the last few years. It’s gotten to the point where some attendees actually expect it, which means that many organizations who otherwise wouldn’t have invested in it are doing so.

As a result, some consumers are getting at least somewhat jaded when they see a tri-dimensional display. That’s why engineers are working to come up with new 3D hologram advertising techniques that help them reach people who aren’t so easily swayed. Augmented reality displays are the basis for many of these new 3D hologram advertising systems. They integrate at least some part of the surrounding physical world into a digitized environment.

Previously, the most common implementation of this kind of paradigm consisted of the display on a cellular phone handset. Other common methods included the application of virtual reality goggles. By employing a holographic projector, technologists can instead incorporate virtual material into the actual real world around the consumer.

This gives marketers the potential to showcase new products and services to their leads in a way that actually feels natural. They’re also free to create dynamic presentations that look like they belong in the real world. Gaming and technology firms are likely to further mix the two in the near future, which should lead to some really exciting opportunities.